Privacy Policy

1. Data we collect

When you submit our contact form we collect the details you provide: your name, email address, whether your company is registered in Belgium, optionally your company, the country your company is based in and the URL of your current site or product, the type of project, an indicative budget, your preferred language for the project, an optional deadline and your message. If you reached this site through a link carrying campaign tags (utm_source, utm_medium, utm_campaign or ref), those tags are sent with the form too, so we know which link or partner brought the enquiry.

We also collect usage data about how this site is used: pages viewed, buttons clicked, and where visitors arrive from. Without your consent this happens without cookies, and PostHog stores nothing on your device; section 2 explains both modes. This website uses no advertising trackers, no advertising networks, and no cross-site tracking of any kind.

2. Analytics and cookies

We use PostHog, on its EU Cloud infrastructure, to understand which pages actually lead to a conversation, so this data stays in the European Union. It runs in one of two modes, and the short banner you see on your first visit chooses between them.

Until you choose “Allow”, and for good if you decline, no analytics cookie is set and PostHog stores nothing on your device. We still record the pages viewed, the buttons pressed and any technical errors the page runs into, together with your browser, device type, approximate location and the site that sent you. To tell one visit from another, PostHog computes a one-way hash of your IP address and browser details on its own servers, with a key that changes every day, so the same visitor cannot be recognised from one day to the next. Your IP address itself is not kept with the data.

If you choose “Allow”, PostHog also sets a first-party cookie, so a return visit is recognised as the same visitor and we can see the path from a first visit to an enquiry. Your choice is stored in your browser’s local storage so we do not have to ask again; clearing your site data resets it and you will be asked once more. We do not use analytics data to build advertising profiles, and we do not share it with advertisers. With your permission, we record how you use this site with input values masked. An encrypted reference can link a Cal.com booking confirmation or cancellation to your visit. Booking answers, names and email addresses are not sent to PostHog as booking events. You can still book without allowing analytics.

The only other browser storage this site uses is functional and stays on your device: a flag recording that you have seen the intro animation, your analytics choice above, and — only if the link that brought you here carried campaign tags — those tags, kept in session storage until you close the tab so they can travel with an enquiry you choose to send. They are not sent anywhere unless you submit the form.

3. How we use your data

We use your details solely to respond to your enquiry, prepare a proposal, and communicate with you about your project. We do not sell your data, and we do not use it for unrelated marketing without your consent.

4. Legal basis

We process contact-form data on the basis of your consent and our legitimate interest in responding to business enquiries. Cookie-free analytics is based on our legitimate interest in knowing which pages are useful to visitors, and you have the right to object to it (see section 7). Cookie-based analytics is based solely on the consent you give in the banner, which you can withdraw at any time by clearing this site’s data in your browser or by emailing us.

5. Data storage and retention

Your data is stored on EU-based infrastructure and kept only as long as needed to handle your enquiry and any resulting project, after which it is deleted or anonymised.

6. Sharing

We share data only with the service providers needed to operate — email delivery (Resend), hosting, and product analytics (PostHog, EU Cloud) — each bound by a data-processing agreement to protect it. We never sell personal data.

7. Your rights

Under the GDPR you can request access to, correction of, or deletion of your personal data, and object to or restrict its processing. To exercise any right, email welcome@invoid.vision.

8. Data controller and contact

The data controller is Invoid Vision BV, Elderenstraat 58, 3700 Tongeren, Belgium — enterprise number (KBO/BCE) and VAT: BE 0777.887.045 — welcome@invoid.vision.